Fish Names & Brand Scheme

The Fish Names & Brand Scheme is giving customer’s confidence that they are getting what they paid for when purchasing seafood.

A list of 4500 fish names has been put together by the Australian Fish Names Committee established by Seafood Services Australia. The aim of this list is to have species carry the same name no matter where in Australia it is being marketed.

Retailers can join the scheme and display the approved fish names logo at their business to proudly promote the use of the correct fish names which is a sensible outcome for marketing seafood. Application forms to join the Brand Scheme can be found at Seafood.net.au.

Access to the online standard fish names database can be found at www.fishnames.com.au.

More information on the Fish Names & Brand Scheme is explained in a video at the following link: Fish Names & Brand Scheme Video.