Demonstrating Food Integrity and Improving Market Access

Profiting from our credentials
Quality and secure production systems, quality food

The challenge
International consumers are increasingly seeking food products that are produced in a clean, green, ethical, kind and safe manner, but producers need to prove their credentials. Victoria's agricultural industries are vulnerable to pests and diseases from overseas and interstate that can severely reduce productivity and threaten market access.

The strategy
The ability to substantiate food credence attributes may position Victorian producers to gain access to new high value markets. To improve Victoria's emergency response systems to biosecurity and other threats to production and market access.

The project

• Analyse international market preferences for green, ethical, clean, kind and safe food production.
  
  
• Develop new technologies to enable Victorian producers to measure and substantiate their claims, such as environmental sustainability, food safety and kindness of production systems.
  
  
• Use new molecular diagnostics and communication systems to improve the accuracy and timeliness of Victoria's response to pest and disease threats to production and market access.