Profitable and Sustainable Paths to Market

New routes to market
Building supply chain competitiveness

The challenge
Some Victorian agrifood industries are losing international market share because of inefficiencies in industry supply chains.

The strategy
To drive more efficient supply chains for Victorian agrifood industries.

The project

• Identify the major opportunities for, and barriers to, market access for Victoria's major agrifood industries: dairy, meat, fish, grains, vegetables, fruit, wine and wool.
• Identify and gain access to international expertise in substantiating credence values, technical requirements for market access and route-to-market techniques.
• Review technological developments and develop strategies to overcome supply chain strategies.
• Determine the role of government and industry in implementing supply chain strategies.