MAC showcase ‘Victoria – Feeding Asia’s Demand’
On February 21 2012 invited guests across the agri-food sector attended the DPI Market Access and Competitiveness (MAC) showcase ‘Victoria – Feeding Asia’s Demand’. The showcase highlighted the collaboration between DPI, industry and other government agencies in addressing market access and industry competitiveness issues.
Presentations on the day included the Honourable Peter Walsh, Minister for Agriculture and Food Security, Martin Gooch from the Value Chain Management Centre in Ontario, Canada and Supawadee Nimanakait, the Senior Buyer with the TOPS Supermarket chain in Thailand.
The full day program offered eleven presentations in all, many of which emphasised the strong collaboration and shared vision between DPI and industry while working to realise market access and build industry capability and competitiveness.
Video One: Peter Walsh
DPI MAC showcase 'Victoria - Feeding Asia’s Demand'
Peter Walsh, Minister for Agriculture and Food Security
Peter Walsh's introduction to the market access and competitiveness showcase 'Victoria – Feeding Asia’s Demand'.
Video Two: Martin Gooch
Innovative and collaborative value chains to improve competitiveness
Martin Gooch, Director, Value Chain Management Centre, Canada
Value chain approaches will increasingly determine the competitiveness of any agri-food industry. Martin has provided us with a number of innovative industry examples of this and highlighted the common determinants of successful value chains. He has also drawn our attention to the Government’s role in facilitating change and collaboration in agri-food value chains.
Video Three: Paul Ross
State and federal government collaboration on market access
Paul Ross, Assistant Secretary Bilateral Trade, Department of Agriculture, Fisheries and Forestry
State Government input and assistance, particularly the industry contacts and industry intelligence, is invaluable in assisting the Federal Government in responding to and resolving market access barriers.
Video Four: Michael Porter
The opportunities and challenges for the grains industry post the Australian Wheat Board
Michael Porter, Executive Officer, Southern Quality Produce
The void left by AWB in marketing and customer relationship management has meant that grains companies have had to take this on themselves. DPI’s assistance to connect companies like SQP to possible customers in some of our key export markets has given both importers and grains businesses capability and confidence to seek out these new opportunities.
Video Five: Frank Herd
Market diversification and challenges for the red meat industry
Frank Herd, Director MC Herd Pty Ltd and Board Chairman, Australian Meat Industry Council
This presentation highlights some of the challenging issues which face businesses accessing new markets given their current accreditation and given the decisions made by some markets to limit/stop/suspend market access. The presentation provides some timely reminders about the impact market access barriers can have on individual businesses and on industry as a whole.
Video Six: Nicki Marks
How does climate change relate to market access?
Nicki Marks, Manager Strategy and Analysis, DPI
Market access is more than just dealing with the technical market access barriers. Issues such as climate change may prompt governments and retailers to implement legislation or processes that may limit our ability to export to these countries. Staying ahead of these trends is important.
Video Eight: Supawadee Nimanakait
Opportunities for summer fruit in the Thailand market
Supawadee Nimanakait, Senior Buyer, TOPs Supermarket Thailand
Buyers and importers are constantly looking for new ways of doing things including innovative products, packaging and marketing strategies. The importance of developing trustworthy relationships cannot be over emphasised and the need for improved communication and coordination along the value chain is on going. Growers need to be aware of what their competitors are doing and need to be continuously developing a sustainable competitive advantage to not only access new markets but maintain and grow existing markets.
Video Eight: Michael Silm
Opportunities for summer fruit in the Thailand market
Michael Silm, Export Development Manager, Montague Fresh
Buyers and importers are constantly looking for new ways of doing things including innovative products, packaging and marketing strategies. The importance of developing trustworthy relationships cannot be over emphasised and the need for improved communication and coordination along the value chain is on going. Growers need to be aware of what their competitors are doing and need to be continuously developing a sustainable competitive advantage to not only access new markets but maintain and grow existing markets.
Video Nine: Simon Fraval
The competitiveness factors beyond price
Simon Fraval, Project Officer Market Access and Competitiveness, DPI
There are opportunities for business and industries to look beyond the price factor in order to be competitive. The challenge is to identity what factors make up your competitive edge when comparing your business or industry to your competitors.
Video Ten: Jeff Scott
Taking advantage of new market access opportunities in China for the table grape industry
Jeff Scott, CEO, Australian Table Grape Growers Association
This presentation provides an excellent example of what is possible when the federal and state government along with industry work together collaboratively to resolve a market access barrier. The benefits for the table grape industry are significant.
Video Eleven: Andy Sutherland
Creating value in the lamb chain
Andy Sutherland, Director, Quality Ewe and Lamb Producers Australia (QELPA)
Achieving change and improvement can take considerable time and investment. This presentation highlights the importance of forming strategic partnerships along the value chain. It also demonstrates the innovative use of new technologies (electronic ID) which can improve the production processes ultimately assisting industries to become more competitive.
