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Workshops for Organic Producers

In association with the Victorian Organic Industry Committee, DPI is holding three workshops in regional Victoria to help producers address supply and demand issues in the organics industry.

The workshops, which will be held at Swan Hill, Ballarat and Ellinbank, will look at developing collaborative and cooperative ways of marketing organic products.

Participants will learn how to use innovative marketing tools, and use value chain strategies and practices that can help businesses better market their product by addressing supply consistency and variability.

Guest speakers include: Dr Steve Goodman from the University of Adelaide’s Business School, Wayne Street from Street Ryan & Associates, Graeme Gamble from Champions IGA and Terry Hehir from Organic Dairy Farmers of Australia.

Topics to be discussed at each workshop include:

  • Critical trends impacting on competitiveness.
  • Mapping your value chain and using key value chain approaches to improve your business’ competitiveness and efficiency.
  • Developing your organic brand, positioning and targeting consumers.
  • Identifying what consumers value about your brand and ensuring you can deliver on this.
  • Business structures designed for collaborative marketing.
  • Identifying opportunities for your business to collaborate successfully.
  • Identifying key partners for business innovation and improvement.

Where and when

The workshops are suitable for small to medium enterprise organic food producers, processors and manufacturers, and they will be held at:

Swan Hill on Tuesday, 15 November, 2011 from 9.30am to 4.30pm.

Ballarat on Wednesday, 16 November, 2011 from 9.30am to 4.30pm.

Ellinbank on Thursday, 17 November, 2011 from 9.30am to 4.30pm.

Registration

For further information or to register, please contact Cathy Mulligan at DPI on (03) 5258 0229 or cathy.mulligan@dpi.vic.gov.au

Funding

The workshops are supported by the Victorian Organic Industry Committee Enterprise Connect. Enterprise Connect is a $50 million a year Australian Government initiative that provides support to eligible Australian small and medium sized businesses. For more information visit http://www.enterpriseconnect.gov.au or call 131 791.