So…you think you can manage in a Complex Network
Help!!! I'm in a Complex Network
Version 1.0
Published for DPI staff by:
Catchment and Agriculture Services, Practice Change, Tatura, May 2007
© Copyright State of Victoria, 2007
This publication is copyright. No part may be reproduced by any process except in accordance with the provisions of the Copyright Act 1968.
Author: Peter Howden
Illustrations: Simon Kneebone, 70 Strathalbyn Road, Aldgate, South Australia 5154.
Acknowledgments: Thanks to Mark Costello, Fiona Johnson, Brigette Keeble, Catriona King, Amanda Lewis, Ruth Lourey, Yvonne Orlando, Bernadette Swanson and Emily Tee, for their feedback. Les Bould and Delwyn Thompson for their work on design and layout; Lisa Cowan and Nicole Kennon for their significant comment on the content and layout; and, Prue Borschmann for being the 'guineapig' for many of the ideas in this guide and for her continual input into its development.
A number of the ideas in this guide are borrowed from a series of focus group conducted by Ross Colliver (2001a; 2001b).
This guide has been developed under sub-program 5.1 of the Our Rural Landscape (ORL) initiative for the Department of Primary Industries.
Disclaimer:
This publication may be of assistance to you but the State of Victoria and its employees do not guarantee that the publication is without flaw of any kind or is wholly appropriate for your particular purposes and therefore disclaims all liability for any error, loss or other consequence which may arise from you relying on any information in this publication.
Table of contents
Introducing network management
- About this guide
- About network management
- Who should use this guide?
- Why is network management important?
- Why do networks need 'managing'?
- Why should I spend the time building these skills?
- The layout of this guide
- Types of networks
- The '3Cs'
- Ways you can influence networks
- Perceptions
- Connections
- Rules & conventions
- Who should operationalise the ideas and processes in this guide?
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The Guide
- Guide map
- Guide symbols
Helpful stuff
- Glossary
- Guide resources
- Appendices
- Reference list
- Feedback form
Introducing Network Management
About this guide
This guide is one of a range of tools developed under Our Rural Landscape (ORL) program 5.1, to assist public officers to manage in complex and contested public management environments.
This guide is…
…A collection of 'good ideas' and 'tips' on managing in complex collaborative networks, gathered from research and from the on-ground experiences of public officers in the Department of Primary Industries (DPI) and other Government departments.
This guide is not…
…A 'how to' recipe book to be read from cover to cover, a community engagement guide, or a linear planning tool that can be utilised to 'solve' all the problems of a network manager.
The ideas here are intended to provoke deeper thinking about the opportunities and threats inherent in complex network management environments. You will be asked, 'have you considered?' or advised 'this might be important', but not 'you must do this now!' How you utilise the ideas herein is dependent on you developing an understanding of where and when the ideas here might most appropriately be applied, and your ability to adapt to the changing network environment.
About network management
Networks (in this context) are defined as a social system of multiple participants (including individuals, agencies and organisations), with multiple formal and informal linkages, involved in achieving Government goals. Networks are by definition complex and constantly evolving. Any action you take will likely result in a re-action by others. Many will find this guide challenging. There are no simple solutions ¨C but don't be discouraged. Influencing positive change in a complex, contested environment is as rewarding as it can be terrifying.
Who should use this guide?
This guide will be useful for anyone involved in program or project delivery, or any policy implementation activity involving multiple participants, from Government agencies, business, industry, public organisations, or community groups.
This guide is mainly focused on complex multi-stakeholder networks where no one person or group is in control, where participants may have different world-views and different (often conflicting) goals, and where the interaction of participants creates a continually changing political/social landscape requiring continual adjustment to the way you operate. Often such projects evolve around what are called wicked problems∗. Wicked problems are not 'owned' by a single agency; not easily defined; nor are they (easily) solvable; and tend to require joint action from Government, industry, community and individuals (eg. responses to climate change; non-point source pollution; or, sustainable management of water resources). Or networks may emerge around the need for multiple agencies to coordinate the delivery of services to a community with multiple needs (eg. in drought response; or services to indigenous communities).
Don't be fooled, though, into thinking that only big problems require a network approach. Anywhere that different groups with an interest in solving a common problem come to the table (with different skills and resources) and where no one group has the clear authority to lead, a network approach is likely to be appropriate. The ideas here can also be applied in traditional hierarchical networks (for example where there is a project leader or one individual in charge), or in the day to day 'networking' that everyone does to stay in-touch with their peers and the sources of information that are crucial to their work.
Why are networks important?
The Department of Primary industries (DPI) is faced with an increasing number of complex challenges in the management of natural resources, from climate change to related drought and water allocation issues, to biosecurity and pest management concerns.
In all these cases DPI has to adapt to new roles outside of traditional siloed ways of working and partner with a range of public and private agencies and groups to deliver public policy outcomes.
This complexity is influenced by a number of political and demographic trends, including:
- Smaller government and the increased dispersal of power and responsibility for the 'outcomes' of Government policy (eg. to private bodies). Often, the knowledge and resources required to influence change are held by multiple individuals and/or agencies;
- A wealthier, more educated, more diverse, and more urbanised society, less concerned about primary production (except for where urban and rural values clash, eg. in peri-urban landscapes), and demanding greater involvement in the decisions that affect their lives (see Petris (2005) for more detail).
There is an increasing interest in Government in achievement of longer term, integrated outcomes and recognition of the importance of tailoring Government services to the needs of communities (of place and interest). Current forms of governance are often not adequate, or in fact, can hinder the achievement of goals by creating an environment of competition for budgets or political credit.
Adding more community consultation is simply not enough. New ways of operating are required in these complex social environments, and networks may be the only organisational form that is designed to work in such complexity (Agranoff and McGuire 2001).
Departmental staff are increasingly finding themselves in multi-stakeholder networks with the need to represent DPI policy aspirations, but also navigate the complex maze of Government, community and industry needs in order to find innovative responses to these challenges.
Working in complex networks is a challenge for a public officer, because:
- They involve a diverse range of individuals and organisations, some of which have limited experience cooperating with each other and limited knowledge of each other's operating styles.
- Participants and stakeholders have their own interests and world-views and therefore approach the relationship with different sets of perspectives and incentives.
- All the participants in a network, including the Government, are dependent on each other (but rarely in a symmetrical way).
- They are dynamic and unpredictable. Networks constantly change as they carry out their mission (modified, from Salamon 2002).
Network managers then have to influence the co-production of Government goals between the autonomous, but interdependent, participants that interact in networks, where Government is not in charge, but only one of the participants that are influential in the process.
Why do networks need 'managing'?
Collaborative approaches to complex problems are often avoided because conventional economic and political wisdom says that individuals in collaborative activities will always act in their own self-interest. However, a large body of experimental and field work has demonstrated that (many) people will act according to principles of trust and reciprocity and forgo some individual benefits for the collective good, if there is a means to monitor the behaviour of others and ensure they contribute (Ostrom 2000).
While there is often a history of cooperation between individuals and organisations, or even a willingness to cooperate, networks do not 'emerge spontaneously as self-sufficient automated entities' (McGuire 2002) capable of working productively together. Networks can be unstable, and the cooperation of key stakeholders is not always a given, even if cooperation seems logical. Networks can become immobilised or collapse because they adopt inappropriate procedures or structures. For example, they may not have effective methods of dealing with conflict and can spiral into a recurring cycle of dispute over ways of operating; or they may adopt a leadership structure more appropriate in a hierarchy, further empowering dominant groups. Networks can be dynamic, competitive (not always overtly) and unpredictable. Participants in a network will, over time, utilise different approaches and network relations to influence network direction in their favour. Motivation to stay involved in a network can also decline if members feel that benefits and costs are not distributed appropriately. Not surprisingly, considerable research and practical experience has demonstrated that there can be significant difficulty in getting people with different expertise, backgrounds and problem-solving styles to effectively integrate their unique perspectives (Cross et al. 2002).
Network managers then have a critical role in creating the environment in which those motivated toward collective action can work together while protecting them from 'free riders' (those who receive benefits of collaboration without contributing) or untrustworthy partners.
Network management can best be thought of 'in terms of crafting with its connotations of motivating people and shaping preferences', rather than as 'designing according to defined procedures and fixed templates' (Beacham et al. 2005). You cannot force networks to work; you can only help create the conditions for effective interaction. 'Managing' can, therefore, variously involve such things as, facilitating, mentoring and persuading, or challenging or unsettling prevailing world-views, rather than exerting direct authority.
Why should I spend the time building these skills?
When collaborative projects fail, the repercussions for Government can be great, from community outrage and loss of trust and social capital, to costly legal challenges (see Craig and Vanclay 2005). What is required is more deliberate attention to the fabric of complex networks and the matrix of relationships that make them up, so that you can more strategically and effectively direct your limited resources. It is true that much activity in networks is done intuitively. Indeed it is a characteristic of effective networkers that they are adaptable, can 'read the play' in the relationships around them and respond effectively. However, operating in networks by instinct alone is no longer sufficient, given the increasing complexity of some natural resource management (NRM) problems, and the growing contestation of some parts of the landscape (see Barr 2005).
The skills to manage in these horizontal networks are largely different to that required in traditional hierarchical settings. Collaborative networks require power 'to' rather than power 'over' (Agranoff and McGuire 2001), or in other words, leadership in collaborative networks 'relies more on knowing how to facilitate and influence' the network towards a collaborative outcome, rather than to command or manipulate (Mandell 2006). The 'evolutionary nature of network relationships' requires diplomacy, a high tolerance for uncertainty and an ability to stand back to find patterns and meanings in what will often be a chaotic set of relationships (Jackson and Stainsbury 2000).
Many of these skills will only be learnt by experience, and maybe failure. But by utilising tools such as this guide, and the wisdom of experienced networkers, you can prepare for the uncertainties you will face and become a better network manager.
Navigating this guide
This guide is laid out in a linear fashion from 'beginning' a network to its 'conclusion'. Networks, however, are rarely like that. From the moment participants start interacting, rules can change, procedures can alter, and relationships can evolve. The linear layout of this guide is simply to provide a logical order for you to negotiate the different ideas and strategies. It is intended that you can use different parts of the guide depending on the stage in the life of the network you are in.
For example: if you are not currently managing in a formal network, you might start on page 46 on improving your general abilities as a networker.
Additionally, because the form of the network (eg. who is involved, how it operates) is influenced by the issue it is addressing, all networks are different. Thus, not all the ideas in this guide will be useful to you at any given time. The guide is intended to stimulate reflection on the processes that might be affecting the network and where there might need to be change.
Managing a network is a constantly evolving task. If you influence a change, others will respond and the network may change again, often in unexpected ways. The ideas in this guide are necessarily 'shorthand' for the many complex process, so links are provided to further reading should you want more information. Links are also provided to other tools and processes that might help you plan and manage your networks.
In the following section several categories and concepts will be introduced that will help structure the guide and help you select from a range of options for intervention in networks and determine when and where it might be most appropriate to use them. These are:
- Three main types of networks: cooperative, coordinative and collaborative,
- Three main ways to influence networks: perceptions, connections and rules & conventions, and
- Two areas of focus for the ideas in this guide: the network manager and the network.
Types of networks
Networks come in many forms and there are numerous ways of categorising them. Typically, they range from the informal networking individuals do in their day to day work and social life, through to formal organisations constructed around addressing a specific issue. This guide is focussed on horizontal networks. That is, a system of interdependent participants in a network brought together around a common problem or interest, without a clearly defined leadership structure, joint goals, or (initially) a common vision. The three main types of horizontal networks are described below (see Mandell 2006).
The '3Cs'
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Cooperative networks are those that involve only the sharing of information and/or expertise. Individuals in the network remain independent and only act with others in the network as needed. While the withdrawal of an individual means there is a loss of human (and social) capital to the network as a whole, the risk of participating in such networks is low, as each individual remains independent.
Coordinative networks involve the integration of services among organisations involved in their delivery. Integration at this level can make sense in terms of efficiency and effectiveness, while only requiring that organisations make 'changes at the margins' in the way they do business (Mandell 2006). Organisations remain independent, but there is some risk that one party (often Government), or the network as a whole, is blamed if part of the network fails.
Collaborative networks can be formed around complex problems that cannot be solved by individual organisations acting on their own or simply making incremental adjustments to how they operate. Collaborative networks can be high risk because members are reliant on the actions of others, some of who may be traditional rivals, or who may have limited capacity to meet expectations or participation commitments. However, effective responses to complex problems require that individuals recognise their interdependence and are willing to develop new ways of thinking, form new types of relationships, and make changes in existing systems. Importantly, a critical focus in collaborative networks is not on developing strategies to solve problems per se, but rather on achieving the strategic alignment amongst members that will eventually lead to finding innovative solutions (Mandell 2006).
This guide is focused on the third of the '3Cs' ¨C collaborative networks. This is because they are the most appropriate network response to the complex NRM problems that DPI is facing. They also present an unfamiliar challenge for many DPI staff used to working in service delivery roles where the particular skills and abilities required to work in networks are not widely used or understood. The risks associated with this network type make it essential that public officers are equipped to manage them effectively. Importantly, the ideas in this guide also have wide applicability in cooperative and coordinative networks, as well as traditional hierarchical networks, and in the informal networks that take place in the 'space' between formal processes.
Ways you can influence networks
Many things can influence how well a network functions. It might be that network members have differing perceptions of the issue the network is addressing, or the structure of the network does not allow for effective communication between its parts, or inappropriate decision-making rules bring network members into conflict. To make sense of the wide range ideas outlined in this guide, it is useful to identify what aspect of the network they affect, the purpose of any intervention, as well as the implications of inappropriate changes to the function of a network. Here three main ways to influence networks are outlined; perceptions, connections
and rules & conventions.
Perceptions
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These processes are aimed at increasing collective understanding of the network system, including perceptions of the problem, understanding of each other's world-views, or appreciation of the wider political environment.
At the micro level these tools might be aimed at influencing change in regard to a specific issue or problem area in the network in which there is a deadlock, by exploring the similarities and differences in participants' perceptions and the opportunities that exist for goal convergence. Or they may be aimed at a macro level at perceptions of the wider purpose of the network and influencing, or reframing, participants' perceptions regarding the nature of the target problem and potential solutions (for example, reframing a pollution issue from that of managing externalities, to that of an opportunity for competitive advantage for industry).
The perceptions of individuals in a network are tied to their belief systems. Influencing them is not just a matter of changing someone's mind. Introducing new ideas or confronting participants with radically different views on an issue can be an effective way of influencing change, but it can also profoundly challenge an individual's sense of worth or identity. Understanding this is critical to the network manager.
Connections
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Network (internal) connections: These processes are aimed at improving the connectivity between participants in the network so they can share particular skills or knowledge to influence change, to create an environment for the establishment of a common vision, or induce reluctant or recalcitrant members to cooperate. It may also include bringing in new participants to introduce new ideas into a network to influence it in a totally new direction.
Network (external) connections: It is useful also to consider connections to people and organisations outside of the network that provide resources critical to network success. Processes here are designed to secure and maintain support for the network from external stakeholders, both in terms of authority or permission, and resources such as information and financial support.
Networks are made up of a web of strong and weak ties between individuals and organisations that have built up over time. Some are based on friendship ties, others on cultural or work relationships. Some connections are not obvious or are indirect. All can have a profound influence on the direction a network takes. Understanding these diverse connections is important for a network manager.
Rules & conventions
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These processes are aimed at facilitating the formal and informal rules that influence the culture and structure of a network so that the costs of participation are reduced and the network functions effectively and efficiently. At a micro level, this may include the introduction of new rules about interactions between participants (eg, conflict resolution procedures, or formalising unspoken rules about roles and responsibilities). At a macro level this might include more permanent organisational procedures that influence the reallocation of network resources or relationships between organisations.
Rules and conventions are 'institutionalised' over time. That is, they become commonly understood, either explicitly or implicitly, and embedded deep in the way a group or organisation operates. These institutions provide stability and allow organised efforts towards common goals, but they are also slow to change because they contain the bias of previous interactions, views and power relations. This can be a significant barrier when a major change in practice is needed (in the public and policy makers) in order to influence change in a complex problem. Understanding the institutional influences on a network is another important task for the network manager.
Importantly, the processes outlined above are not aimed at manipulating towards pre-existing goals, but matching problems, solutions or participants, improving function, or (subtly) shifting a system that may be stagnant, too conservative, or deadlocked.
Who should operationalise the ideas and process in this guide?
The ideas and strategies in this guide are either: (1) the responsibility of the individual network managers, or (2) must be negotiated with the network as a whole. You will observe that most of the strategies suggested in this guide are collaborative activities ¨C they must be negotiated with network members. This is because no individual can make decisions unilaterally in a network, or authoritatively impose change. You can only influence change, for example, through negotiation and bargaining.
The Guide
This guide is in four sections
- Entering a network: Anticipating potential challenges before entering a network, planning the network, establishing network processes, and planning network evaluation.
- Maintaining network momentum: Sustaining an effective and efficient network, managing transaction costs, and managing challenges as they emerge.
- Exiting the network: Focused on processes at the end of a formal network's life, particularly evaluating network outcomes.
- Being a better network manager: Observations about the role of network manager are discussed, including the skills and training and organisational support required to be effective.
To help you navigate this guide, the sections are colour coded (see guide map, next page). Guide symbols indicate the network processes (described above) that are affected by the suggested strategy (ie. perceptions, connections or rules and conventions) and any sources of additional information. A glossary of these symbols is provided on page 14 (the red cornered page) and also inside the back cover.
A glossary of key concepts and terms is also provided (Page 55). The words in the glossary are highlighted in blue throughout the guide.
Interviews were conducted with network managers from DPI, as well as the Department for Victorian Communities, the Department of Human Services, a Catchment Management Authority, and the Australian Government, from September to November in 2006 (see Howden 2007a). Quotes from these interviews are scattered throughout this guide to provide 'real' examples of how public officers have experienced managing complex networks.
Important: No assumption is made in this guide that: you (or your organisation) are instigating the network; that your organisation has required that you join the network; that you have been invited into a network established by another agency; or, that a network of common interest has grown organically over time. Instead, this guide assumes that you will, in any case, seek to manage in the network to ensure that the goals of your organisation and wider public good outcomes are met in an effective, efficient and equitable way.
Guide Map
Starting or entering a network
- Anticipating the challenges
- Planning your participation
- Establishing the network
- Thinking about the network evaluation
Maintaining network momentum
- Sustaining collaboration
- Reducing transaction costs
- Managing emerging challenges
Exiting the network
- Finishing and celebrating
- Evaluating network outcomes
Being a better networker
- Building your networking skills
- Ensuring appropriate support
Guide symbols
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This process is the responsibility of the individual network manager |
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This process should be negotiated in the network |
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This process is aimed at internal network connections |
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This process is aimed at links external to the network |
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This process is aimed at the perceptions of participants in networks |
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This process is aimed at the (formal and informal) rules and conventions in a network |
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This process is aimed at all aspects of network function |
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A quote from a network manager is used here to illustrate a 'real' experience with this issue |
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Some tools are suggested here to help you with this issue |
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Some further reading or learning is suggested here to help you with this issue |
* Suggested tools and further reading is listed at the end of this guide
Starting or entering a network
The following section is focused on the early stages of a collaboration, from thinking about the tasks required and anticipating emerging challenges, through to planning and establishing a network in the early stages of the program or project, as well as planning network evaluation.
An early decision might also include judging whether or not to enter a network, that is, whether the benefits outweigh the costs.
Anticipating the challenges
While funding cycles and project management plans may dictate a beginning time and a finish to projects, networks do not start from a blank slate. Collaborative projects commence in a particular political context (a political environment guided by a rationale for doing things in a particular way); with a social history (some people will have worked with each other before, or may know of each other); and in an established institutional environment (the formal and informal rules that guide how things 'should be' done, that have evolved over time). A network is essentially a system within a system, so even if you are about to start a new project, there are many factors that are already influencing the relationships between participants.
For example, you might ask yourself; What do you know of the members of the network? What do you know of the issue's history and the current context? What possible problems or opportunities can you anticipate might arise? What are the first steps that you might take when planning to enter into a network, to reduce the possibility of surprises? What 'challenges' should you watch out for?
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'I would do a lot of contexting first. What is the issue? Who are the key players? Who are the gatekeepers in this? What do I need to achieve here? …What is the state of play in the network with that issue? …Who does the issue belong to? …I'd get on the phone…'
More importantly, is there a common understanding with your investors (and in your organisation) of the nature of the problem and therefore the rationale for why a network approach might be applied?
| Issue | Detail | Response | ||
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What is the problem context? |
A project may be new, but the network will not start with a blank slate. Any 'new' network will be influenced by a range of social and political factors (including the networking history of participants). You will need to understand these better to avoid any surprises or to decide whether the costs of using a network approach will be too high (assuming you have a choice!). |
Do some homework on the issue to be addressed by the network: Ring/talk to a colleague who knows the issue or the (potential) participants. Think about the goals the different network members might have. Read some of the early project documentation with an eye on the range a factors (perceptions, connections, rules) that will influence its success. If the costs are going to be higher than any benefits, can you withdraw? Can you negotiate a different way of participating? |
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Is there a history of a difficult relationship with a key partner or partners? Do potential partners have a 'culture' of collaboration? |
Transaction costs increase with the amount of effort required to manage a relationship. If potential partners do not have a tradition of collaboration, a lot of effort might need to be put in to manage the relationship. |
Be wary of entering a collaborative relationship with an organisation that has not historically worked this way. Consider an approach that has less transaction costs or do not enter the network at all. If you enter this network you may need to establish more formal rules of interaction, or spend much more time developing informal relationships. |
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Who might be your allies in the process? |
Given that power in networks is based on relationships, respect and other social factors, it is a good idea to be sure who your allies are, or might be, in the network. |
Who is in the network that you have successfully worked with in the past? Which potential network members understand and respect your views? Have you talked with them to ascertain their views on the network's goals? |
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I'd look up [the issue] find out what the actual decision making structure is, then I'd work out those people who…I know already...who'd have the thought that I might deliver, or I might have an opinion that's worth listening to...' 'I'd also look at their position...how influential, are they on the side, are they connected or not.' |
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How will you enter an established network? |
It can be difficult to establish relationships when you are new to a network that has spent a lot of time together. You can establish some early credibility through your relationship with others. |
If you are replacing someone, it is important that they introduce you to the network and there is a cross-over period (assuming they are highly regarded in the network). If this is not possible, ask another respected individual to introduce you into the network (even if they just stick their head in the door and say hello). |
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'When I went to the meeting, the people in the room didn't necessarily know me, but one of my contacts came in to see me specifically… it was immediate (clicks fingers) the others in the room went 'ah!' she understands [this group], so that sort of thing can really help you in your job.' 'I've introduced [him] to networks...because [he is] a mate of mine, they start offby accepting him, more than if he had just rolled up by himself.' |
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Do you have a clear understanding of what you are trying to achieve in the network? |
How do you know that a network governance approach is the best way to address the problem or the behaviours you are seeking to change? |
The Outcomes Framework can assist you to think more clearly about the most effective way you can use your resources to address an issue. A network approach might not be appropriate. See Guide Resources No 1. |
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Is there a common understanding between you and your investors (or your supervisor) of the problem, and therefore the rationale for a network approach? |
If there is no agreement amongst critical stakeholders on the nature of the problem to be solved (eg. what type of problem is it; simple or complex?), it will be difficult to gain support for your networking activities. |
You may have to work with investors to gain a common understanding of the problem before you instigate or join a network. If you cannot achieve a common understanding then you might have to reconsider whether a network approach is a good idea. The costs might be too high. |
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Planning your participation
Whether you are the instigator of the network, or have been invited in as a participant, you will need to 'manage' in the network to ensure your organisation's goals are adequately represented and ensure that the network works effectively, efficiently and equitably towards outcomes.
A networked approach to complex problems can be very rewarding and offers much scope to bring a diverse, maybe conflicting, range of views together on an issue and develop innovative, lasting and widely accepted outcomes.
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'We had a bunch of compliance officers going in and rapping people over the knuckles. What those officers saw was these people can't cope with this. So a few people got together...and tried to come up with outcome based solutions rather than input based things... Within twelve months of a few people putting their heads together on that one...we didn't have enough room in our conference room to fit all the people who wanted to be involved...' |
However, in our desire to collaborate through networks we tend to idealise the benefits and minimise the costs we will encounter (Mandell 2006). There can be a high cost to 'badly' managed collaborations, in damaged relationships with stakeholders and the community. You need to be clear about what you want to achieve and sure that the approach you intend to take is the most appropriate.
| Issue | Detail | Response | ||
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Have you considered what is required to address the issue? |
What are the critical issues you have to manage to move forward? Do you have the resources to address them? What might bring you undone? |
Utilise the Outcomes Framework to clearly define the nature of the changes you are seeking to achieve, what influences them, and the resources you will need to address them. See Guide Resources No 1. |
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Do you have a clear understanding of the scope of the network's action? What is negotiable? What is not negotiable? |
Potential participants in the network will need clarity in the purpose of the network action in order to decide whether to join. Surprises, perceived deception, or encroaching on others' domain can damage network relationships and hinder progress. |
Be absolutely clear right from the start what the 'givens' are what areas are out of bounds and what your own (organisation's) goals are in the network. Make sure you have clear and concise story about network goals to take to potential network members. Don't guarantee that the result of network decision making will be accepted in your agency if you cannot be sure this will be the case. |
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Is there understanding and acceptance in your organisation (your supervisors, your investors) of the possibility of some compromise on their aspirations? Do you know how far these aspirations can flex? |
There can be significant loss of trust in Government if network decisions are overruled by your agency. Undertaking a network management approach implies a commitment to joint outcomes. Any boundaries need to be transparent from the start. |
Be sure you understand what will be an acceptable outcome by investors and critical stakeholders (and where you might be able to push the boundaries a bit). Be absolutely clear in the way you communicate this to the network. |
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Do you have organisational support for a network approach? Are you sure it extends beyond your immediate supervisor? Are your investors on-board? |
Research has shown that the requirements of a network approach are often not understood, or are underestimated. This can result in unexpected opposition and lack of support if stakeholders are surprised by any network processes. |
Negotiate right from the start the time and resources that will be required to undertake a network approach properly. If not supported, consider other approaches. Cultivate 'champions' in your organisation who can speak for your work and can allow you 'breathing space'. |
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Have you allowed enough time to negotiate the complex and contested nature of the problem? Have you considered what administrative support and resources you might need or can access? |
Managing a network takes time. The transaction costs of a network manager's role are frequently underestimated and underresourced. Not all required resources will be evident at the start of network action, so allow flexibility. |
Develop a network management plan, considering the range of resources you may need and the time you will need to manage them. Communicate the plan clearly with your managers so that there is no misunderstanding about the resources and time required. Utilise the output of the Network See Guide Resources No 1 |
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Have you considered the full range of stakeholders that may have an interest in the outcome of the network action? Are they sufficiently represented? |
Insufficient democratic legitimacy can lead to conflict or outrage, and program and policy failure. All critical interest groups should have access to the network. While they do increase levels of participation, networks can still be dominated by the political elite to the exclusion of others. |
Complete Step 2 of the Network See Guide Resources No 1. 'Snowball' ¨C ask network members and other stakeholders who else may be appropriate participants. |
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Have you considered the potential constraints on others participating? |
It is important to understand the constraints (real and imagined) on other's participating |
Test the imagined/assumed constraints so that they become real or non-constraints. Direct involvement is not the only way interest groups can contribute, but indirect involvement should carry no less power. Can other network members or other participation processes appropriately represent the views of stakeholders who cannot directly participate? |
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'One thing their community was saying … …the resources it takes from their end when they've got all these service providers who want to work with them…and they have to work out, well, what are their first priorities …and if those things aren't right they can't think or focus beyond that …we need to kinda get our act together and be more coordinated in how we approach them.' |
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Consider the range of people/resources that might make up the network. Is it diverse enough to respond effectively to the issue? |
A greater diversity of interests leads to a greater bank of knowledge and ideas, increasing the likelihood of innovative solutions to complex problems. A network needs to cultivate a repertoire of resources in order to respond to surprises. |
Network diversity should be commensurate with the complexity of the problem. The flexibility does not have to be only in the direct membership of the network. Consider not only the diversity in the network itself, but think about the resources (human capital) participants are connected with that might be useful in the future. |
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Have you considered how you will handle a situation where a participant must significantly compromise their goals to achieve a collective goal? |
Network situations inevitably require compromise on the part of most, if not all, participants. However, a perceived unfair distribution of costs or benefits can erode trust, delay action or fuel opposition to the network (within and without). |
Be clear up-front that compromise is a part of a network process, but collaboration may mean progress where none was possible before. Consider what incentives, tradeoffs, or compensation may be available if the need arises. Think beyond the immediate network. In what other way might a compromise be reached, or benefits found outside of the formal network process? |
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Establishing the Network
The establishment phase can be the first few weeks, or even months, of a network's life and decisions made during this time can have a significant impact on how successful a network will be, or how smoothly the process will run. The strategies identified below are mainly aimed at arranging the structure of the network to facilitate effective collaboration, influencing individuals' perceptions regarding the purpose of the network, and exploring the similarities and differences in individuals' perceptions of the problem and the opportunities that exist for establishing a joint vision.
Some important lessons include:
- Aligning diverse views in order to be able to establish a joint vision can be a real challenge. Do not think this can be simply achieved in one getting-to-know-you process at the first meeting.
- Networks can have multiple leaders (and these can change). Networks need facilitators, not a chair! Leadership roles include managing the visioning process and 'steering' the network, brokering the range of resources the network will need, and forming effective relationships with key stakeholders. The absence of these various leaders can weaken a network.
- The presence of formal rules or the establishment of a written agreement does not necessarily mean that behaviours will change. Much (if not most) attention needs to be given to informal relationships and 'norms' of behaviour in the network (Howden 2006).
| Issue | Detail | Response | ||
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Do you have 'permission' to lead? |
Don't assume that because you are from the Government that you are by default a 'leader'. Permission to lead is implicitly given
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Don't confuse political responsibility for an issue with 'ownership' of a network. You cannot lead a true network by command or positional authority; only through trust and respect can you maintain the authority to lead. Networks function better with multiple leaders who can share the load and bring a range of experiences and resources to address an issue. |
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Do the participants fully understand the implications of adopting a network approach and the changed behaviours it requires? |
This is a particularly important part of the role of the network manager. Not everyone has experience working in networks where goals must be negotiated and compromises made. If members revert to old ways it will destabilise the network. |
Make clear at the start the unique elements of working in networks and potential issues that may arise. You need to build an acceptance of uncertainty into the network, and perhaps a willingness to fail first to succeed later. |
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'We've got people who work at the commonwealth, state and regional level, it's all, that's, my responsibility starts here, your's starts here...it's segmented, but I think where a network works really well is...if it's not segmented... …everyone has an understanding of the full picture and they do have...all-in conversations about how that plays out...' |
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Pay attention to the language (written and spoken) used in the network. |
Networks can be founded on a discourse that does not recognise the legitimacy of other participants. For example; an elitist discourse might not see community as legitimate participants. |
Planning for a network action should be a 'conversation' in which both established discourses and more novel ideas are able to contribute. See Guide Resources No 8 |
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Seek to build some rules of interaction early in the network process. |
The formal and informal rules in a network have an important organising role. For example; defining the boundaries of network action, the roles of participants, and the handling of conflicting values |
Design the 'terms of reference' of the network in consultation with network members. Find a way to frequently revisit these rules until they become standard practice. MOUs are meaningless unless they are also supported by wide (and informal) commitment to the collaborative process. |
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Don't let the network become smothered by too many rules. |
Be careful not to create rules that restrict the ability of the network to respond to opportunities or challenges. |
See Howden (2007b) for an overview of the influence of institutional arrangements on networks. |
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Don't rely on formal rules alone. |
Informal processes to build trust and a common purpose are just as important, if not more important, than the formal rules of a network. |
The process of building trust and a common purpose should be ongoing and become a 'normal' way for the network to operate. |
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'It is interesting because I don't think formalising it necessarily changes the behaviours (laughs)… and I think we can hide behind the skirts of the MOU or a project plan or anything, but it still comes back to the trust and the…the behaviours…' |
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Are the right people being invited to the formal process? |
Complex problems by definition require the involvement of a much wider network of stakeholders. Defining who should be in the network can be a difficult job. Some political discourses do not recognise the legitimacy of inclusive decision-making. See Guide Resource No 8. |
There are no simple rules here. It is not just a case of 'the more the merrier', but a judgement about what is an appropriate level of participation. Consider whether participants that have been excluded or left the network may be essential to network success, or may challenge the outcomes of a network process in the media, or in court. |
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How will you handle the 'usual suspects'? |
Networks that have worked together before may require less effort to develop trust. However, such networks may seek to maintain 'business as usual', and resist new participants or ideas. |
Be prepared to challenge the network to broaden thinking and resist attempts to exclude other interests. Early in the network's life, invite a senior stakeholder/s to speak of their support for the network and its processes. BUT, make sure you know what this person is going to say! |
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How will you ensure support for the network from critical outside interests? |
Organisational support (eg. permission, money, advocacy) is critical for network dealing with complex problems. |
Work with the network to identify influential individuals who might be interested in your work or who might want what the network is developing. Be bold and ask for introductions and connection to their networks. |
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Are some potentially important stakeholders choosing not to join the network? |
Some stakeholders may decide not to join the network, because it is not their priority, they feel the costs are too high, or because it is in their own interests to be seen to be independent of the network. |
If you cannot bring someone into a network directly, encourage those who can broker links to these groups to develop an indirect connection to network processes. Are their incentives that might get important stakeholders to join? |
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Can you help align conflicting views on the goals of the network? Can you focus the network on a common vision? |
A common vision is critical yardstick by which all network action should be measured. Network members have to justify how any action fits with the 'common good' identified under the network's vision. A common vision is a safeguard against selfinterested behaviour if it strongly captures the mutual dependency of the network. |
The aim of resolving conflict is not compromise, but agreement on a common purpose and genuinely shared concerns. Respect differences, act on similarities. Pro-choice and Pro-life groups have successfully worked together ¨C some of their tools are in Resources No.10. Also, a 'history trip' is another useful technique for developing a sense of purpose. See the Network Management Workbook - Resources No.1. |
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Create smart activities to explore the world-views of network members. |
Round-table getting to know you processes, or catchups over afternoon tea are often insufficient to create a shared vision in diverse networks. |
Put the business of getting to know each other's world-views on the agenda. Be clear how it fits network goals. Deepen the risk taken in these activities as trust develops. Beware of facilitation burnout. |
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'There needs to be that thinking time, that exploring the interrelationship between things, the allowing time for strategy to emerge from a process of thinking and learning, bringing, purposefully bringing in different perspectives.' |
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Do all network members have the appropriate knowledge and skills to deal with the complexity of the issue? |
You cannot command others in the network to build their skills or knowledge as you could if you were 'in charge'. However, network members may need a minimum level of understanding or knowledge to deal with some issues, or to communicate effectively with other more knowledgeable network members. |
Connect new people with those in the network with the appropriate skills or knowledge. Suggest network members identify a mentor outside of the network. Make active learning a 'normal' part of the network process. Learning should be part of the network culture, even for the 'experts'. |
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Who else is in this network space? |
Networks operate in a space with other networks. Membership can overlap, as can responsibilities. If new networks arise you will need to adjust. |
What other networks are in the arena. What distinguishes your network from others? How will you link with other networks? Who in your network belongs to other networks and can be a broker? Put this discussion on the agenda. |
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Are you creating a history for the network? |
Writing a network 'history' helps with the memory behind how/ why decisions were made and to appreciate the journey you have been on. It will also help with 'evidence' when reporting on network activities. When decisions are made by consensus (and not by vote), it is often hard to track the path of critical decision points. Dissent is often not recorded because it might be seen as disunity. |
Don't rely on meeting minutes. Use the Network Management Track and record decisions in the network, when, where, why and how decisions were made. Record any dissent: we are not after total agreement, only a democratic and equitable process. Remember: healthy disagreement makes for a healthy network. |
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Thinking about network evaluation
Evaluation processes well established across DPI, but few are aware of methods of measuring the social capital value of network activities ¨C the 'value' in new or enhanced relationships to the network, and to future network activities. Defining the social capital value of networks is challenging because you may not see the benefit of building a relationship until long after a formal project has finished. Indeed, the application of an inappropriate evaluation process may well give a false impression of how well a network is really progressing towards outcomes.
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'You can make your evaluation say anything and this network has recently been evaluated and it says it's wonderful, and I just think, well as a participant I don't agree… …but you can't feed that back because you were never actually asked to even participate in the evaluation.' |
Process evaluation, particularly in collaborative networks, should reflect the importance of achieving strategic alignment between network participants and the building of social capital in the network, processes that are essential if the network is going to achieve appropriate outcomes. Setting output milestones, particularly early in the networks life, will only put unnecessary pressure on an already difficult process.
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Collaborative networks cannot be evaluated against narrowly defined pre-determined criteria. |
Aspirations will shift in collaboration. Multiple goals will need to be aligned. The outcomes of this cannot be accurately predicted. |
Early goals should be clear enough to define the scope of the network action, but broad enough to allow for the emergence of innovative solutions that may not be imagined before hand. |
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Don't set goals that will force the network to act before it is ready. |
Many networks have learnt the hard way that the process of aligning multiple views and establishing trust often takes much more time than anticipated. Forcing agreement to meet deadlines can damage the ability of the network to meet long-term goals. |
Don't set too many outcomebased goals too early. Negotiate to set some outcome based milestones after an appropriate establishment phase. Make sure stakeholders appreciate the process; or any inactivity might be seen as a symptom of yet another ineffectual network. |
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'The second generation [project] people have looked at those pilots and gone, ¡°we're not going to guarantee delivery of a project plan in the first quarter of this, we'll do that by the fourth quarter of this.¡± We've learnt something; that a lot of that networking stuff takes time...and therefore we're not going to guarantee a product until after the first year.' |
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Make network building a formal goal of the program or project. |
Networks are the social capital of collaborative action. Effective networks reduce transaction costs and increase the knowledge that can be applied to solving complex problems. |
Process and outcome evaluation should include some measure of how the relationships between network members (and to critical resources outside of the network) are being, built. eg:
See Appendix 2 for some evaluation criteria. See also the Rapid Assessment Tool - Guide resources No.1. |
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Maintaining network momentum
Once the network has been established, the 'rules' and 'roles' agreed, it is easy to relax your guard and assume that the network will just work. However, there are many processes that require monitoring to assure continued smooth progress to outcomes, and to guard against such things as the emergence of disruptive behaviour, the capture of the network by individual interests, or the deviation of the network toward goals that may not be in the public interest.
For example, a point of conflict that is not dealt with and left to simmer can gradually undermine a network. Network members can effectively have veto power. If they withdraw support, the network may lose credibility amongst important decision makers, important sources of support in delivering network outcomes, or even the ability to achieve an outcome at all. Network managers therefore have to work hard to build a culture of norms that discourages overuse of veto and an environment of 'constructive controversy' (Flora and Flora 1993) where differences are dealt with in a positive manner, and where sanctions have real effect because widespread support makes withdrawal from the network risky for any one participant.
Three processes are focused on here. Those designed to ensure the network's collaborative functions are effective, those designed to minimise the costs of participation, and those designed to manage emerging challenges (eg. disruptive individuals or group processes that are dysfunctional).
Sustaining collaboration
| Issue | Detail | Response | ||
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Is the network process transparent to stakeholders outside of the network? |
One of the biggest criticisms of network processes is that they lack transparency. Participants can be captured by the network, damaging the connection (and accountability) to their own agency. Representation by stakeholders in the network should not reduce accountability to normal democratic processes. |
Don't assume network members are doing their bit and communicating with those they supposedly represent. Encourage those who have important links to key stakeholder groups to keep their links active. Develop a process to formalise feedback on contacts with stakeholders and to feedback network processes to stakeholder groups. See Howden 2006 (Reference List) |
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Is there widespread support for the network in the hierarchy of the various network members? |
Maintaining cohesiveness can be difficult if network members' managers are not supportive or are unwilling to commit to full participation in the process of network action. |
Encourage key supporters to negotiate with resistant organisations to fully participate in the network process. Organise processes to bring the hierarchy of all network members together. Ensure you have sufficient cheerleaders for your work present. |
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Does the network have the right mix of leaders? |
Networks may need multiple 'leaders' to: manage the functional aspects internal to the network; to work at the interface between the network and their agencies; and, to manage interorganisational relations and seek resources. |
Work with the network to identify key links that need to be stronger (both internally and externally) and which network members might be able to take a role in brokering the relationships. Build the networking skills of others by explaining network management processes you are using and why. Support learning processes that build the leadership skills of others. |
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Can you identify 'brokers' who might add value to the network? |
Brokers are people who work in the spaces between networks and link the network to important sources of information, support and other resources. |
Identify individuals outside of the network who are known to be 'good networkers' ¨C good at linking people, ideas and resources. It might be important that these people are given a free reign and not forced to be a formal part of the network ¨C they need to work between networks, not in them. Equally it is important to ensure they are acting in the best interests of the network. |
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'I think these people are quite unusual, they're people who work at the boundaries, who are able to straddle boundaries between [the] Government and community, between different departments, who naturally kind of actually like...research and practice, policy and practice, those kind of things...who like translating communicating, different concepts and finding that path that makes sense of both…' |
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Watch your language! |
Specific language forms can arise in networks that can exclude new entries or others unfamiliar with the jargon used. It is usually hard to recognise your own jargon. See Guide Resource No 8. |
Regularly check that all network members have a clear understanding of network decisions. Develop informal (or formal) rules about the use of jargon. Don't assume everyone is up to speed. |
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How will you ensure the appropriate integration of new people into an established network? |
Developing a common vision builds a stronger team ¨C a positive thing, but new entries can find it hard to easily fit in. |
Revisit and discuss network goals when new members arrive. Revisit some activities used to build understanding of the world-views of network members (this will be valuable to the wider network anyway). |
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'I have come in to established networks where I have been able to make an early contribution, or my early contribution has been accepted, encouraged and valued... In other networks it's almost like you've got to serve an apprenticeship before people turn their heads to listen to what you've got to say...' |
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Don't assume everyone sees network goals and decisions in the same way. Even if they appear to agree. |
Individuals can have dramatically different perceptions of the same network. Network managers can be completely surprised by resistance to, or rejection of, what they assumed were mutually reached goals. |
Check and re-check perceptions as the network reaches important decision making milestones. Develop procedures that allow reflection on the journey of the network and points of convergence or divergence. Utilise a network 'history' to assist the reflection (see page 26). |
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'More often than not when you get people together to look at a problem and then say well, I want everyone to write down what the problem is, you'll get surprised that you'll have three different problems or four different problems…if not more.' |
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Are the network processes encouraging effective decisionmaking and confidence amongst network members? |
Networks can be conservative in every decision they make and produce watered down, ineffective outcomes so as to offend nobody. |
Revisit processes that you think are supporting conservative behaviour ¨C can you change them? Introduce a respected identity or high profile stakeholder to support innovative solutions. Challenge the network to make 'the best' decisions and not those that make everyone happy. |
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Encourage constructive controversy. |
The absence of controversy is just as dangerous as the presence of conflict. It might reflect the suppression of legitimate views. |
Create a tradition of constructive controversy by creating formal or informal rules about making intelligent and practical dissent standard practice. Know who has a different view and support them in speaking up, even if you disagree with them. |
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Challenge conventional thinking. |
Customs, conventions, norms and informal rules can be important for keeping a group together, but they can at times encourage business-as-usual and stifle innovation. |
Encourage someone with different views to speak up. Hold meetings in a totally different space that is not 'home' to any of the main agencies - but is relevant to the network's goals. Introduce a controversial report or guest. |
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Ownership is important. |
It is important not to assume that everyone understands their role in a network and that of others. |
Regularly explore the range of ways people can, and do, contribute. Hierarchical or economic power should not be a proxy for importance in a network. |
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'Another network that I'm in where we struggled to get some of the key representatives… they have thought the network was somebody else's business [and] that they were invited out of politeness... So they didn't necessarily have ownership...or feeling that others felt they were legitimate participants as well.' |
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Maintain formal or informal processes that support the understanding of different world-views. |
Electronic communication processes are not sufficient to establish trusting networks. |
Convene meetings 10-15 minutes before formal start times and arrange refreshments afterward or something to encourage informal processes of reflection on formal decisions. |
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'So there's sort of that open environment where you can question and check and not feel silly doing that (laughs)... and encouraging diversity. A lot of that.' 'Where it seems to have worked best for me...is that it has occurred in a structured, but informal setting, where there is given time and space for people to coexist, without necessarily a formal structure.' |
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How is your role in the network perceived? |
Being a representative of Government brings with it implied power as a potential source of funding or influence. Participants in research for this guide reported being frustrated with the expectation that they will always lead. |
In some networks it will be important that you are seen to take a back seat at times a let the others lead discussion (no matter how frustrating this might be). It is important to separate your role in the network from the wider responsibility of your department and make this clear to network members. |
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Does the structure of the network encourage innovative thinking? |
Open flexible networks of loosely connected sub groups are more organic and innovative than one tightly linked network. |
Empower the brokers in the network to cast wide for new contacts or ideas. Can the network be broken into smaller loosely connected task groups to address particular issues? Can you stimulate 'creative competitiveness' by challenging different sub-groups in the network to come up with different solutions to a problem based on their own world-view? See Guide Resources Nos. 2 & 3 |
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Is the structure of the network the most appropriate for the tasks it has to undertake? |
Networks evolve and change through the different stages in programs and projects. This might affect network members differently, or suit different skill sets better than others. |
Delineate phases of the network process (eg. (1) time for new ideas, (2) time to stop and complete a task or (3) time to pause to reflect) and adjust the rules (formal and informal) of operating to suit. |
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Find a balance between urgency and deliberativeness. |
Complex problems require a different way of thinking, with emphasis on learning together and exploring possibilities ¨C things that take time. This is very frustrating for those who just want to get 'the job' done. |
Manage expectations of group performance against old project models. Reinforce the need for consensus across the network before moving forward. Avoid the temptation to aim for regular formal 'output' milestones (particularly early in the process). |
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Build trust and confidence in the network. |
Trust in Government and commitment to the network can be eroded if participants think that networks are just 'token' processes to placate stakeholders. |
Invite a key sponsor to talk to the network to provide evidence of Government support. Create an event where senior representatives of participants' organisations can attend. |
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Act as the memory and voice of the network. |
Summarising what has happened throughout the network's life and articulating questions and understandings helps individuals understand the 'whole' of the network. |
Speak for the network as if it had a mind and intention of its own. Record such things as goals, actions, rationales, decision points, in enough detail to give more colour than simple minutes of meetings. |
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'So it's important to develop a situation where the people around the table understand the way each other sees the world, and then mutually respect each other's experience.' 'I'm not expecting that we all know whose married, single, who's been to which country or whatever...you have a bit more of understanding of the context that people are operating in and some of...the experiences or knowledge that they might bring to the network.' |
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Incentives to keep participating in the network are important. If they are not obvious, or unevenly distributed, critical participants can lose interest. |
Two key incentives to participate in networks are the opportunity to work toward solutions that are important to agencies, and platforms for information/ knowledge expansion. |
Keep the information flowing. Develop a culture of knowledge reciprocity. Keep the collective eye on the desired outcomes, emphasising why collaborative outcomes might be better. Celebrate achievement of collaborative outcomes. |
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Build social capital for the future. |
Organisations with a history of mistrust can find it very difficult to work together when needed. Create a new history now by building the social infrastructure of the group. |
Find ways for the network to make new links or achieve outcomes in arenas outside of the network's main tasks. Consider processes that build relationships (trust etc.) as critical goals of the network and not just incidental. |
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Are there informal relationships/ rules or informal agreements that should be formalised for a network's longterm sustainability? |
Formalising informal agreements make future collaborative efforts less dependent on personal relationships or leaders that are hard to replace, and stabilises situations where staff turnover is high. |
Consider formalising relationships that are critical to the function of the network and may hinder network success if key participants leave. Make critical links between organisations not individuals. |
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Tread carefully when changing major operating rules in an established network. |
Formal and informal rules in networks have evolved with the network and are often 'owned' by participants. Sudden change can be disruptive and upsetting. |
Institutional reforms may best be incremental and build on existing relationships, rather than seeking to replace them However, sometimes a radical change in the rules is needed to shake a network into action. |
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Build trust and confidence through achievement and celebration. |
Action and achievement can build trust between network members and confidence in the network process. |
Identify smaller tasks that might be less controversial but highly visible that might be achieved by the network early in the process. Openly celebrate successes. |
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Sustain interest in learning new ideas. |
It is important the information keeps flowing, is organised so that it is accessible, in small doses so as not to overload, and continually stimulating to facilitate thinking and expansion of world-views. |
Utilise a range of electronic and other means to store and circulate information. Be creative. Utilise the expertise in the network, or activate external expertise to stimulate thinking on complex issues. |
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Seek commitment to quick action. |
While some participants come to networks with some delegated authority, it can really frustrate network action if participants delay decisions (deliberately or not) while seeking higher approval. |
Seek to build formal (and informal) agreement about decision processes very early in the life of a network. A 'condition' of participation might be that you will seek an answer within a short defined space of time. |
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Don't let success go to the network's head. |
With success can come increased formality and 'turf battles' for political credit or ownership of the network, often to the detriment of the people the network has been set up to serve. |
Plan on success and consider early the consequence of a significantly expanded network. Don't forget the network processes that generate the success. Encourage regular reflection on the history of the network. |
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'Now that it has become quite...formal in its structures, the landholders are now distant from the management...they see it as another government structure that does things to them, rather than being part of it...' |
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Take time to reflect on the network. |
Meetings can run so fast that you can miss important changes in the pattern of relationships or in the rules. Being reflective is a critical skill of a network manager. Don't assume you see everything. |
Take time to reflect immediately after a meeting: What has just happened? Who was doing all the talking? How did decision making ebb and flow? Who were the influencers? Write this down. Talk to an ally in the network who thinks like you. What did they see? Talk also to someone who sees things differently. What did they see? |
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Reducing transaction costs
The transaction costs of running a network ¨C including recruiting, administration, communication, facilitation, and just 'keeping in touch' ¨C represent a significant physical and emotional challenge to the network manager. These costs are frequently underestimated and under-resourced. Transaction costs increase with the size of the network and the complexity of the task the network is undertaking.
One of the main tasks of a network manager is to reduce the costs of participation in networks (for everyone) by implementing a range of strategies to smooth the relationships between participants and reduce the time that can be wasted negotiating over multiple decisions while trust is being built between participants. However, even in the most effective networks, significant costs remain.
There are two main ways of managing transaction costs. They are not mutually excusive.
(1) By utilising the resources across the network, for example:
- Drawing on goodwill in the network and utilising volunteers
- Spreading the load amongst the participants (difficult if network members have significantly different sized budgets and/or resources at their disposal).
- Encouraging investment in relationship specific assets (eg. databases, inventories etc.) that are shared and support collaborative activities (Imperial 2005); or,
(2) By developing a separate coordinating body that is representative of the network and has enough power to effectively perform the mandates of the network (but not enough to dictate the network agenda).
| Issue | Detail | Response | ||
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Make use of the network to reduce collective costs. |
Resources are limited and stakeholders have multiple needs. Networks provide a way to pool resources and provide services in a way that improves collective ability to solve problems. |
Identify resource overlaps ¨C even if it is in areas outside of the network's agenda. Resource sharing outside the network can help maintain a tradition of cooperation. Remember that the ability to take a share of the costs will vary across participants. |
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Who will do the basic administrative stuff? |
While sharing the role of basic administration is an option, often it means a reduced level of contribution from the person taking that role. |
Consider employing a neutral administrative person and sharing the costs. Don't target junior members in the network for this role. You will reduce their ability to participate and devalue their contribution. |
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Reduce unnecessary meetings. |
Nothing annoys some people more than unnecessary, overlong or unfocussed meetings. |
Develop clear meeting guidelines (with some flexibility for informal communication and catch-up). Consider who must be at a meeting, or whether sub-groups can meet separately. |
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Structure information so that people can choose what they want. |
Everyone is overloaded with information and must choose what they pay greater attention to. If you don't come to the point very quickly, your message will be lost. |
Keep email messages short, giving all the key messages ¨C append additional data so that it can be accessed if wanted. Busy people mightn't find time for references. If it is important, append it. If it is not, offer to provide it later. |
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Structure your communication efforts. |
You have limited time. Transaction costs of a large network can be crippling. Use your understanding of the various roles and needs of the network to target your communications strategically. |
Consider who you should be in frequent contact with. Who has access to critical resources? Who you can send infrequent FYIs to keep on their radar. Who will help if you contact them, but tends not to initiate contact? Don't be afraid to reduce contact with some people. Use the Network Management Workbook to structure your communications. Guide resources No.1. |
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Respond promptly. |
This may be difficult in a busy schedule, but timely provision of information encourages confidence in you as a manager. |
Give network members priority, but also consider the potential resources that a non-member may provide in future. Don't shut the gate on opportunities. |
Managing emerging challenges
Networks can be places of conflict, shifting power relations and strategic behaviour aimed at influencing the network to an individual's advantage. Sometimes this is overt. Network members can seek to introduce rules that exclude rival groups from participating, or support existing decision-making models that maintain the status quo. Sometimes it can be covert. 'Hidden' coalitions of network members can act together to influence an outcome to their advantage or decisions can be made simply because of the subtle influence of a powerful or charismatic individual. Sometimes, this behaviour may not be conscious. Some individuals may not be aware that their behaviour is not appropriate in network settings, nor consider that there may be other ways of looking at the issue.
This can be particularly destructive in a network environment. A network manager needs the 'political' skills to manage these behaviours and ensure the network process works effectively and democratically.
Remember: The rationale for working in networks is that no one individual or agency has the ability or resources to solve some complex problems. Networks provide the forum for collective solutions that are widely supported. Competitive behaviour acts against the very advantage that networks provide.
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Are dominant individuals or cliques excluding other's views or deploying veto power to prevent certain courses of action? |
Network members can declare a particular line or approach as out of order or veto the inclusion of other interests or other points of view, thus limiting the capacity of the network. |
Make clear the consequences of network failure ¨C (eg. Government takeover of the decision). Introduce a high profile supporter to emphasise/imply close scrutiny. Bring in a high profile stakeholder respected in the network to support marginal views or challenge thinking. |
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'When it starts to get difficult someone else comes in, so it doesn't hurt your relationship with the group or network ...they can respond, on your behalf, or DPI's behalf.' |
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Are members of the network ignoring other's views or suggesting processes that will affect others not in the network? |
Network members not aware of the different world-views in the 'real world' around them won't incorporate them in their deliberations. |
Introduce a guest speaker with a totally different perspective. Arrange meetings in a place familiar to marginal individuals or groups. Present a paper outlining the position of others. |
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'I think that will have to be very carefully facilitated because people will get involved in this process in good faith, they're giving up their time... If they get burnt by this process they won't be coming back the next time, or won't have that trust in being involved in this sort of thing.' |
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Are some important stakeholders refusing to work together because of bad relationships in the past? |
Past difficult or acrimonious relationships can prevent a network from working effectively together, or can make reaching agreement difficult and time consuming. |
Articulate network goals of agreeing to disagree to reach points of convergence. Emphasise that some 'conflict' is actually useful if it is not personal. |
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Don't automatically suppress or ignore conflict. |
Conflict can be an opportunity and not always a threat. Avoiding it or dismissing it will only be delaying an inevitable showdown, or suppressing legitimate views. Constructive 'use' of conflict can build a much more dynamic group. |
Conflict can be deliberately encouraged to break a persistent deadlock, the dominance of one world-view, or to stimulate innovative thinking. Develop formal or informal conflict mediation processes that do not suppress individuals' views. |
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'The way you deal with the difference builds the strength of the relationship…' 'It is like any relationship, if you can get through whatever it is that's you know, making it hard at the moment, then surely you both come through that, or you all come through that with a heightened respect… …you might not agree with the person, but just respecting where they are coming from…' |
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Don't assume that everyone will always act in the interest of the network. |
Even if you have reached a common vision there may always be someone who will use the network for their own goals. This behaviour might not be conscious. |
Regularly revisit the terms of reference. Develop a culture of politely questioning the intention of participant's actions and whether they are consistent with the network vision goals, or whether there might be another view on the issue. |
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How will you manage a deadlocked or stalled network? |
Groups can become deadlocked over issues where there is a refusal to negotiate on a key point. Alternatively, too much compromise aimed at satisfying all interest can lead to an ineffective or stalled network unable to make progress or innovative solutions. |
Introduce an authoritative individual from outside of the network (eg. key stakeholders or subject expert) who can:
This is a last resort as it disempowers the network and risks outcomes that don't adequately consider the range of interests. |
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'We do have conflict in our group, but it's very strange conflict. It's not overt shouting. It's just hostile disagreement. It's silent seething disagreement. I didn't even pick up on it to be honest. It was only...[someone] said to me quietly one day, 'Do you see the way he rolls his [expletive deleted] eyes?' |
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Exiting the network
Programs and projects have an official end, but informal networks usually do not. They persist and evolve over time. If your attention to the network ends with a project, then you may lose a valuable resource through loss of contact. The costs of re-establishing the relationships will also rise if you need to work with the network again in the future. Similarly, don't assume that people outside of your organisation define networks by your funding cycles. A sudden withdrawal of contact can simply be interpreted as a loss of interest in the relationship.
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'Maintaining trust...that's an important thing, is people trusting you, so just... making sure you re-stock that... ...so it's just reminding [him] that in the big, bad world, he can still trust me, so it's about that, and lots of good things come out of that sort of stuff, for both of us.' |
Importantly, though, it is physically impossible to keep close contact with your entire network all of the time. It requires strategic attention to the value in your network, and how you manage the frequency and type of contact. This includes understanding and managing cycles of activity and hiatus, and understanding the value in relationships beyond the funding cycle.
Finishing and celebrating
| Issue | Detail | Response | ||
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Negotiate the time limits of the formal network process. |
It is important not to let a network slowly disintegrate due to lack of direction. All the work done to build relationships can then be undone. |
Clearly outline phases in a collaborative project so that participants can plan their involvement or legitimately withdraw if they have no more to contribute or the network is not meeting their goals. It is OK for a network to have down-time in which time you have regular but low level contact. |
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Do you have an exit strategy? |
It is important that you don't just abandon the network when the project ends or the money runs out. |
Be clear on the boundaries of your participation (no surprises). Design a succession plan, perhaps including infrequent contact and ongoing support of some form, or introducing a new contact from your organisation (remember to allow some overlap time if you can). |
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Make time to celebrate network successes. |
Formally celebrating serves to recognise the efforts put into reaching a collaborative goal. |
It is important to make celebration of the successful achievement of a goal part of the culture of a network. Include stakeholders in the celebrations to help 'publicise' key collective achievements. |
Evaluating network outcomes
Traditional evaluation criteria such as goal attainment are not adequate to measure the value in networks (Klijn and Teisman 1997; Provan and Milward 2001). Evaluation processes should take into consideration the fact that network contain multiple interests at multiple levels, that objectives shift and are difficult to measure, and that interests of some of those involved or those external to the network may be overlooked.
Some authors suggest that an effective evaluation process should utilise the subjective judgements of the individual stakeholders in (and external to) the network (see Howden 2006; Howden 2007a) in regard to both the process and the outcomes of network action.
Klijn and Teisman (1997), for example, outline three criteria to evaluate networks:
- How has it enriched the target (outcome?) set at the beginning?
- What is the quality of the interaction ¡ª the 'linking' activities?
- What is the quality of the structure of the process ¡ª to what extent has the network developed effective arrangements to organise their mutual interaction?
However, it is not a matter of simply aggregating judgements. For example, What if the majority are satisfied, but others bear costs? What if some costs are shifted to those outside the network (third parties)? Are there real increases in benefits derived from participation in the network (compared to not participating)? Or is it a lowering of aspirations? (Kickert et al. 1997b)
Evaluation must be context dependent and may involve multiple levels of measurement, which is likely to be very resource intensive. Imperial and Hennessey (2000a) suggest a number of 'potential sources of public value' that might cover the range of levels at which evaluation might be important (these are provided in Appendix 2).
| Issue | Detail | Response | ||
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Are you considering the knock-on value of network building? |
Network building has value outside the bounds of a formal project. Rarely does a formal evaluation consider how collaboration has improved the wider ability of organisations to interact. |
Consider the value that the network has built for any subsequent collaboration eg:
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'This time we've fired it up a lot earlier because we wasted…oh not wasted…spent a lot of time in 02-03 herding the cats I suppose. And this year we went on the front foot with our relationship with [all of our stakeholders].' 'It is a difficult one, 'cause often when you're forging these relationships, you mightn't see the benefits for a couple of years...so that's beyond your evaluation cycle or your project planning when you need to evaluate at the end of your project.' |
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Are you measuring the true costs of network outcomes? |
Evaluating outcomes is not just a matter of aggregating judgements of network members. |
Consider:
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How do you know the outcome can be attributed to the network? |
In many cases this question is redundant: a network approach may be the only way to achieve progress on a complex and contested governance issue. |
Utilise the network history (see page 26) to illustrate the network approaches used to achieve change. Emphasise where the network has succeeded where little (or no) success has been achieved in the past. |
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Being a better network manager
The role of network manager is not easy. It involves a constant tension between the autonomy of individuals (and their agencies) and accountability to the network, between creating a stable collaborative structure that encourages sharing of resources and development of a common vision, while at the same time not constructing a closed network resistant to new members or ideas, or unable to adapt to new challenges. Network managers need to avoid other pitfalls, such as capture by particular interests, or compromising so much to please everyone that the outcomes of network negotiations are too watered down to create significant change, let alone satisfying your own organisation's goals. All the while, many network managers have to deal with individuals in their own agencies that might not understand or respect the peculiarities and complexities of a network approach.
Jackson and Stainsbury (2000) outline a number of skills that network managers will need to deal with the 'evolutionary nature of network relationships': diplomacy, to foresee potential conflicts when they arise in the shifting patterns of relationships; a high tolerance for uncertainty to deal with the ambiguous nature of the relationships between elements of the network; and, an ability to stand back to find patterns and meanings in what will often be a chaotic set of relationships.
To act on these skills, network managers will also need organisational support, or they will struggle to manage the significant transaction costs, including increased levels of stress.
Building your networking skills
Much research has shown that individuals with an astute knowledge of their networks can have a substantial advantage over others (eg. see Krackhardt 1990; Kilduff and Tsai 2003). For example, an understanding of who is powerful an the organisation, an idea of where the coalitions are, or who might be an important source of information, can be enormously valuable (see also Lourey and Howden 2005). In simple terms, what you know about a network may be as important as who you are. Similarly, case studies have demonstrated that a major cause of the failure of an initiative can be that leaders have a poor understanding of the social/political structure in an organisation (eg. see Borgatti and Foster 2003; Kilduff and Tsai 2003).
Research has also shown that personality factors are important. For example, self-monitoring or 'reflective' individuals are able to adapt their image to their audience (Kilduff and Tsai 2003) and fit in with a range of different social contexts, whereas people with authoritarian personalities can overestimate the degree to which others share their opinions and reciprocate their liking (Newcomb, in Kilduff and Tsai 2003).
Networking skills can be learnt over time. For example, some studies (eg. Casciaro 1998) have demonstrated that those strongly motivated to achieve in political situations pay more attention to both formal and informal networks as sources of knowledge and work-related advice; to their great advantage. Thus it appears that at least some components of network knowledge can be improved by deliberate attention.
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…networking is an art…I'm a novice…acknowledgment of what it takes to be effective in a network, whether it's structured or unstructured, needs to be discussed a lot more, because there is a lot of stress… |
| Issue | Detail | Response | ||
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Build your leadership skills to build the network. |
Power in a network is more important if it is used to 'create' a collaborative environment, not to 'command' change. |
Consider building your leaderships skills taking courses in:
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Spend time building your network connections |
Your networks are a way to build support, through links to advocates who will promote your work and build you access to valuable resources (eg. money, information) |
Allocate time specifically to thinking about and maintaining your networks Map your networks visually (or keep a list) as a reminder of the extent of your network, and to prompt you to maintain your ties. Use SmartDraw, Mindmapper or other software, or just use pins, labels & coloured cotton. You'll be surprised by the understanding that will emerge from mapping your network. 'VisuaLyzer' software is one formal network mapping software that seems easy to learn. See Guide Resources No. 12 See also Appendix 1. |
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Spend time building your network connections (2) |
Don't neglect your links to the wider network (weak ties) Keep these ties active in the spaces between formal projects. They might be critical in the future. |
You cannot possibly manage a large network of close relationships. Think strategically about whom you should have a strong link to, and to whom infrequent contact will suffice. However, don't let too much time to lapse between contacts or you will fall off their radar. |
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' I'm glad I have good relationships with them, because … you get all that stuff out of the way and it's like oh, so you're doing this, great, okay...yeah, let's continue to work together.' |
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Broaden your information/ resource base. |
If you don't know something, you might know who will know. A diversity of contacts means flexibility. There are only so many contacts you can maintain, so be strategic. |
Map your information sources so you can keep better tabs on them, or know what information might be missing. See Appendix 1. Find a balance between frequent and infrequent contact. It is important to maintain 'weak ties' but don't make it too hard for yourself. |
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Utilise the social capital of key contacts and supporters. Build your 'legitimacy' in networks if you want to be a successful manager |
If you are not perceived as a legitimate leader in the network it will significantly impact on your ability to influence the network. Being the responsible/lead agency does not ensure you have the power or ability to lead. You may need to build that authority over time. |
Cultivate connections to important opinion leaders and decision-makers. Ask your connections to introduce you to people with resources important to the network. Demonstrate the support of a departmental person in senior management, or invite them to a meeting. Know who knows who, has what etc. |
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Be 'trustworthy'. |
Trust takes time to build, but often it is important you develop a good working relationship very quickly. Act in a trustworthy manner. |
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An effective network manager has to balance multiple roles. |
To be effective in networks, you have to balance your own agency's concerns, and those of the network. You will have to effectively represent each role to stakeholders in the other. A constant flow of information is a 'necessary evil'. It is easy to be 'captured' by network goals to the detriment of agency responsibilities. |
Always be there. No one will represent your interest but you. Know your organisation well, its programs, technologies, funding bases, regulations, etc. You will not be respected as valuable if you display ignorance of you organisation (or the network). Don't play one off against the other. Networks work both ways!!! |
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Constantly check your assumptions. |
Resist pigeonholing people based on any beliefs you might have about their likely behaviour or beliefs. Network processes and language ¨C or that which is present in society ¨C can demonise certain positions (¡°bloody greenies¡±) and create barriers to real listening. |
Be interested. Talk to individuals about their understanding of the process and decisions made in the network. Find out why. Learn to be an advocate for alternative views, even if you don't agree with them. A dynamic conversation between different world-views is more valuable than quick progress based on the suppression of others' views. |
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Be patient. |
Complex issues often require a long learning curve. Groups without clear authority structures require much more time to evolve an understanding of different world-views. Hurried decisions make for weak compromises. |
Wait for the 'teachable moment'. It can take some time for understanding to 'accumulate' when people are dealing with new concepts and challenging problems. |
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Ensuring appropriate support
Organisational support for network managers is critical, and all too often absent. Research has consistently shown (eg. Imperial and Hennessey 2000b; Cross et al. 2002) that a lack of organisational support for network managers, and frustration with the political nature of networks, is a strong disincentive for people to work in networks and also a critical determinant of the failure of collaborative approaches. Establishing support is not an easy task in agencies with a long history of service delivery and unfamiliar with network approaches, but attention to establishing organisational support, or at least being aware of the limitations of working in networks without it, is critical to networks managers.
| Issue | Detail | Response | ||
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Don't underestimate or undervalue the work you will need to do to build a network. |
The time and effort taken to build a collaborative network is often underestimated. It is worse for the public officer if these efforts are revealed after a milestone is missed, or when a project fails. |
Clearly communicate the value that will come from your networking activities and/or what can be achieved (or not achieved) given the time and financial bounds of the project. Negotiate for more time at the beginning of networks for relationship building, without the pressure of milestones. |
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'I think it depends on who your supervisors are… …if you can explain why it's important…absolutely [my manager] would agree with that…it's a legitimate activity, you need to do it to achieve…so as long as you can context why it's important, and how it's gunna contribute to what it's all about.' |
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For a Program manager: Don't undervalue the work of your networkers. |
The skills of a good networker are partly innate, but also are built with time and experience. Network managers work in a world of high mental and emotional stress. |
Don't place an inexperienced officer in a network where there is a history of difficult political relationships. Closely monitor the progress of all officers in difficult networks. Ensure they have appropriate physical and emotional support. |
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'With some of the projects that happen, you like think, 'you will be eaten alive by those people out there'…it's almost like, rude to send some of the people out that we send out I reckon.' 'It's really tricky stuff. It's highly political, and it's all about relationships. How you talk to people and how you deal with people. How you cope with people that are pissed off and upset and angry...and all those emotions. When you're out of Uni it must come as a bit of a bloody shock, I mean how would you know how to deal with all that stuff.' |
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'I was pretty much ready to quit three months ago.' 'I wasn't happy with my responsibility levels...and I am doing a job that I wasn't completely equipped to do.' 'I had a terrible incident where I was bullied, but I was green and young… …it was quite interesting how the bullying behaviour came about… …it really pissed me off… A couple of them called me later when they were out of the room to apologise, and it wasn't personal, it was just the organisation they represented …it's not that we don't like you… …so you've got to roll with the punches…' 'I thought, I can't network, I'm hopeless, I've got to leave this job… …and then there was realisation, OK, I'm fine…this is normal behaviour.' |
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Formalise the networking role. |
Too often the networking role is seen as an add-on, something that is just done in the progress of doing the 'real' work of managing a complex project. |
Formalise the process of networking by setting goals in your Performance and Progression Managenent Scheme (PPMS) around building and maintaining relationships. Ensure time to manage networks is a formal part of any project or program you are involved in. Ensure processes to build your skills as a networker are also part of your PPMS. |
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Strengthen links to advocates for your work. |
Maintaining infrequent contact (weak ties) with influential people with an interest in your work can build your credibility in the wider network and be a source of support. |
Identify people in your network that you have worked successfully with in the past (who know you can deliver) and maintain your links with them. Identify critical opinion leaders in your network. If you cannot build direct links to them, consider allies who might influence them. |
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Helpful Stuff
Glossary
| Brokers/brokering | Brokers (in the network sense) are enterprising individuals who are good at working in 'gaps' in the social world (structural holes), brokering the flow of information between groups (nodes). The value in the connection (and the power of the broker) comes from the different resources (eg. knowledge) that circulate in the different groups that they connect. |
| Discourse | A system of ideas or knowledge transmitted through a specific vocabulary within a certain historical, social and cultural context, with formal and informal rules, and therefore exclusions and assumptions. |
| Human capital | The knowledge, skills, competencies and attributes embodied in individuals that facilitate the creation of personal, social and economic well-being (Gooey and Howden 2004). |
| Institutions | A persistent, reasonably predictable arrangement, law, process, custom or organisation structuring aspects of the political, social, cultural or economic transactions and relationships in society. Institutions allow organised and collective effort toward common concerns and the achievement of social goals. Although by definition persistent, institutions constantly evolve (Dovers 2001 p. 5). |
| Networks | A public policy-making and implementation (social) system involving multiple nodes (individuals, agencies and organisations) with multiple linkages (modified from McGuire 2002). |
| Networking | Describes the 'everyday' process by which people interact and make formal and informal connections (eg. at a conference). Networking can be part of a management process, but should not be mistaken for the task of network management. |
| Network management | Influencing shared understanding and/or collective action between a range of disparate, but interdependent, participants to achieve outcomes (in the broadest sense) in an arena in which there might be conflicting goals, understanding of causes and/or potential approaches to their solution. |
| Partnerships | While similar to collaboration and networks, the literature on partnerships seems to focus on formal dyadic relationships (one-on-one) between organisations, whereas collaboration and networks seems to refer to the whole system of 'shared' action, in a specific context. |
| Reciprocity | Reciprocity refers to the informal, in-kind (usually positive) responses of individuals towards the actions of others (eg. exchange of favours, goods or labour). They are generally not actions taken with the hope or expectation of anything in return, but maybe with the expectation of a fair and tangible return at some undefined future date. |
| Social capital | Refers to the networks of social relations that provide access to needed resources and supports (Gooey and Howden 2004). |
| Teachable moment | A teachable moment is a time at which a person is likely to be particularly disposed to learn something or particularly responsive to being taught or made aware of something. They may be accidental or fortuitous (a moments insight) in response to a question, an expressed interest, or a piece of news that is connected to important concepts. Teachable moments may be uncomfortable ¨C an opportunity to discuss something difficult, but necessary. |
| Transaction costs | The transaction costs of running a network include the financial and time (and emotional) costs of administration, communication, facilitation, and just 'keeping in touch'. |
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Trustworthiness |
Mayer et al. (1995) note three related and interdependent factors that underpin trustworthiness:
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| Weak ties | Granovetter (1973) coined the term 'weak ties' to refer to the power of indirect influences outside of the immediate close circle of friends and family as a source of political influence. |
| Wicked problems | Fluid, complex, political, and frustrating problems which are not 'owned' by a single agent; not easily defined; nor are they (easily) solvable, many involve high levels of conflict amongst stakeholders and tend to require joint action from Government, industry, community and individuals. |
Guide Resources
Resources 1, 2, 8 & 9 will shortly be available on the ORL website: (http://www.dpi.vic.gov.au/orl), or email the authors at: firstname.surname@dpi.vic.gov.au
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1. |
Tools developed under ORL 5.1 a) Network Management Workbook (Alana Hulme) b) Rapid Assessment Tool (Alana Hulme) c) Outcomes Framework (Fiona Johnson) d) More effective policy delivery- using sources of trust to realise policy objectives in contested environments (Megan Higson) e) More effective policy delivery - aligning expectations & relations between organisations (Brigette Keeble) |
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2. |
On the range of challenges facing public servants managing networks Howden, PF 2006, 'Understanding and Operating in Networks: a Focus on the Role of the ¡°Networker¡±. Discussion paper for Our Rural Landscapes (ORL) program 5.1', Department of Primary Industries, Tatura. Howden, PF 2007, 'Navigating Complex Networks: A Report on Interviews with Network Managers, a report for Our Rural Landscapes (ORL) Program 5.1', Department of Primary Industries, Tatura. |
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3. |
General papers on networking Borgatti, SP and Foster, PC 2003, 'The Network Paradigm in Organizational Research: A Review and Typology', Journal of Management, vol. 29, no. 6, pp. 991-1013. Cross, R, Parker, A and Borgatti, SP n.d., 'A bird's eye view: Using social network analysis to improve knowledge creation and sharing', Retrieved 17th April, 2007, http://www-935. ibm.com/services/us/index.wss/ibvstudy/imc/a1001262?cntxt=a100044 9 Jackson, PM and Stainsbury, L 2000, 'Managing Public Sector Networked Organisations', Public Money & Management, vol. 20, no. 1, pp. 11-16. Provan, KG, Veazie, MA, Staten, LK and Teufel-Shone, NI 2005, 'The Use of Network Analysis to Strengthen Community Partnerships', Public Administration Review, vol. 65, no. 5, pp. 603-613. |
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4. |
Network conference website with papers http://www.public-policy.unimelb.edu.au/conference06/index.html (see Mandell's paper on the 3Cs here) |
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5. |
Books on networks and the field of network research A little theoretical Kilduff, M and Tsai, W 2003, Social Networks and Organisations, Sage Publications, London. Kickert, WJM, Klijn, E-H and Koppenjan, JFM (eds) 1997, Managing Complex Networks: Strategies for the Public Sector, Sage Publications, London. A little less theoretical (a good general read on networks) Watts, DJ 2003, Six Degrees: The Science of a Connected Age, William Heinemann, London. |
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6. |
General web resources on networks (including tools) http://www.ksg.harvard.edu/netgov/html/sna.htm http://lrs.ed.uiuc.edu/tse-portal/analysis/social-network-analysis/ |
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7. |
On evaluating networks Provan, KG and Milward, HB 2001, 'Do Networks Really Work? A Framework for Evaluating Public-Sector Organizational Networks', Public Administration Review, vol. 61, no. 4, pp. 414- 423 . |
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8. |
On the influence of institutions and discourse on networks Howden, PF 2007, 'Institutions in Network Design', Report for milestone 3.12 for Our Rural Landscapes Program 5.1, Department of Primary Industries, Bendigo. |
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9. |
On recent changes in governance in Australia (including the rise of network governance) Petris, S 2005, 'Making Sense of Recent Developments Public Sector Governance', Department of Primary Industries, East Melbourne. |
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10. |
On methods of managing conflicting groups Jacksteit, M and Kaufmann, A 1999, 'The Common Ground Network for Life and Choice Manual', The Common Ground Network for Life and Choice, viewed 9th February 2007, <http://www.sfcg.org/programmes/us/pdf/manual.pdf> |
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11. |
Another network guide Agranoff, R 2003, 'Understanding Networks: A Guide for Public Managers', report for IBM Endowment for the Business of Government, IBM Endowment, Arlington, VA. |
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12. |
Network drawing software |
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SmartDraw |
is a generic drawing program that can be used to draw networks: it is available at: http://www.smartdraw.com/ |
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Mindmapper |
is another generic network drawing program: it is available at: http://www.mindmapper.com/ |
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VisuaLyzer |
software is designed to map formal Social Network Analysis data, but can be easily used to draw simple network maps (see appendix 1): it is available at: http://www.mdlogix.com/egonet.htm |
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If all else fails: |
'Professional Networking For Dummies' http://www.dummies.com/WileyCDA/DummiesTitle/productCd-07645534 61.html |
Appendices
Appendix 1: Example Network Map (using VisuaLyzer software)
Appendix 2: Possible sources of evaluation criteria
| Potential Sources of Public Value from Collaboration | |
|---|---|
| Level | Public Value |
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Individual |
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Organizational |
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Network |
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Societal |
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(from Imperial & Hennessey 2000) |
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Reference list
Agranoff, R and McGuire, M 2001, 'Big Questions in Public Network Management Research', Journal of Public Administration Research and Theory, vol. 11, no. 3, pp. 295-32 6.
Barr, N 2005, 'The Changing Social Landscape of Rural Victoria', Department of Primary Industries, Bendigo.
Beacham, B, Kalucy, L, McIntire, E and Veale, B 2005, 'Towards better policy and practice for Primary Health Care Research networks and the Divisions of General Practice network'. Focus on... research bulletin of the Primary Health Care Research & Information Service, Flinders Press, Adelaide, vol. 1, August 2005.
Borgatti, SP and Foster, PC 2003, 'The Network Paradigm in Organizational Research: A Review and Typology', Journal of Management, vol. 29, no. 6, pp. 991-1013.
Casciaro, T 1998, 'Seeing things clearly: social structure, personality, and accuracy in social network perception', Social Networks, vol. 20, pp. 33 1-351.
Colliver, R 2001a, 'Building Networks', unpublished report for the 'Working the Networks' Project, Department of Agriculture, Western Australia.
Colliver, R 2001b, 'Networking', unpublished report for the 'Working the Networks' Project, Department of Agriculture, Western Australia.
Craig, A and Vanclay, F 2005, 'Questioning the Potential of Deliberativeness to Achieve 'Acceptable' Natural Resource Management Decisions', in R Eversole and J Martin (eds), Participation and Governance in Regional Development: Global Trends in an Australian Context, Ashgate-Gower Asia Pacific, Newport NSW, pp. 155-173.
Cross, R, Borgatti, SP and Parker, A 2002, 'Making Invisible Work Visible: Using Social Network Analysis to Support Strategic Collaboration', California Management Review, vol. 44 , no. 2, pp. 25-46.
Dovers, S 2001, 'Institutions for Sustainability', Retrieved 21st March, 2007,
Flora, CB and Flora, JL 1993, 'Entrepreneurial Social Infrastructure: A necessary Ingredient', Annals of the American Academy of Political and Social Science, vol. 529, pp. 48-58.
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Howden, PF 2006, 'Understanding and Operating in Networks: a Focus on the Role of the ¡°Networker¡±. Discussion paper for Our Rural Landscapes (ORL) program 5.1', Department of Primary Industries, Tatura.
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Feedback form
This guide cannot possibly capture all of the issues you might face in a network, or all the possible strategies you might employ to deal with them. That is why we are quite happy to get your feedback on how the guide might be improved.
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Is there a difficult 'network' situation you have found yourself in that you think should be covered in this guide? (Is it something that is likely to be a problem for other networkers?) |
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Have you employed a particular strategy, or seen a particular strategy used that has worked well to make a network function more efficiently or effectively? |
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Would you like more detail on any of the sections in this guide? |
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Are there any general observations you would like to make about this guide? |
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Send any feedback to:
Peter Howden
Practice Change Research, Department of Primary Industries
Private Bag 1, Ferguson Road, Tatura Victoria 3616
Footnotes
∗ Words or concepts in blue are in the glossary.




















