Future Farming Communications
DPI is working with farmers, other government departments, industry bodies and community groups to communicate the benefits of the work being delivered through Future Farming. Successful communication will support farm businesses and rural communities to make the decisions that will help them meet the challenges they face.
2010 advertising campaign
Advertising will help raise awareness of the Future Farming Strategy and support available to farmers and rural communities. It is important that these groups know that there are programs from the Victorian Government to help them look ahead positively to the future.
The focus for this campaign is the word ‘together’ - meeting the farming challenges of tomorrow together. This reflects a partnership approach - farmers and farm businesses will be the ones making the changes to keep their industry moving forward and the Victorian government are supporting the necessary changes by making improvements in the services they provide to farmers. Together the Victorian farming sector with support from its State Government can look forward to a more positive future.
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Future Farming TV Advertisements transcripts
The following pages contain the information and images from the press advertising campaign:
We’re keeping our farm family healthy
We’re putting research into practice
We’re investing in new technology
A Step Ahead - the future in farming
A Step Ahead – the future in farming features the real stories of several Victorian farming families who are currently facing agricultural change and is a valuable tool encourage farmers to be proactive about decision making and planning for their future.
View more information on A Step Ahead and view the video clips.
