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Rural Women's Award 2010 finalist profiles

Prue Addlem from Serpentine

Prue Addlem from Serpentine

Achievements and career highlights
Ms Addlem studied a double degree of Agriculture Science and Business at Latrobe University and is a fifth generation farmer. She also works for the Northern Victorian Irrigation Renewal Project. Prue is Chair of the Victorian Farmers Federation Young Agribusiness Professionals, and a director on the National Future Farmers Network Board.

Objectives:
Prues vision is of a coordinated approach from government, industry and education providers to revive young peoples interest in a career in agriculture, and to promote and encourage new ideas and systems of thinking for a sustainable future in rural and regional Victoria.

Prue aims to undertake an overseas and interstate study tour to identify strategies and methods of current agricultural industry players in different countries, as well as nationally to attract and retain young people to careers in primary industries. After the tour, she plans to coordinate a forum for interested agricultural groups to hear the outcomes of her research.

Prue said winning the Rural Womens Award would give her the capability to discover the key to increasing the number of agricultural graduates in Victoria and Australia, and would make the industry she loves more viable for future generations. She also said winning the award would be one step in achieving her personal goals, and would have the added bonus of enhancing her leadership capabilities.

Susan Findlay Tickner from Horsham

Susan Findlay Tickner from Horsham

Achievements and career highlights
Mrs Findlay Tickner is an owner/partner in Yellow Grain Pty Ltd, an innovative and expanding dryland cropping enterprise in Western Victoria. Susan has a Master of Arts (Communications) and is a graduate of the Australian Rural Leadership Program. She currently oversees three leadership programs in six municipalities as Chair of the Leadership Wimmera Board of Management.

Objectives
Susan would like to assist family farms plan for succession by developing a tool kit, to equip families with information and resources to make positive planning decisions and minimise negative financial consequences. The outcomes of this project would assist efficient farm family businesses to continue to be the mainstay of the Australian agricultural sector.

Susan says winning the Rural Womens Award would mobilise her project to improve farming succession planning and business models by providing industry exposure, broader publicity and the resources to propel her plan into action. She said it would also be an exciting opportunity to contribute in real terms to the advancement of the agricultural industry at farm gate level, as well as delivering real benefits to the industry as a whole.

Alana Johnson from Benalla

Alana Johnson from Benalla

Achievements and career highlights
Ms Johnson is a fifth generation farmer engaged in beef cattle production, farm forestry and landscape renovation with her husband and sons on their property near Benalla.

Alana is a founding member of Australian Women in Agriculture Inc. and past national president of the Foundation for Australian Agricultural Women. Last year Alana was a participant at the 2020 Summit and a facilitator at the National Rural Womens Summit.

Alana is a graduate of the Australian Rural Leadership Program and a member of the Australian Institute of Company Directors. She has served on many boards and currently holds the rural portfolio on the Victorian Womens Trust.

Alana also works as a rural consultant, specialising in change management with farm families, rural organisations and rural communities, and has presented her work and research at universities and conferences in Ireland, the United States of America and Australia.

Objectives
Alana is aiming to establish the Australian Agricultural Future Foundation as a philanthropic vehicle to support long term development and viability in the agriculture sector. She hopes this project will create a new approach to agricultural philanthropy, both in Australia and internationally.

Alana said winning the Rural Womens Award would provide her with the opportunity to further the development of the Australian Agricultural Future Foundation and toinform agricultural producers, land owners, businesses, industry bodies and governments about the Foundation.

Rowan O'Hagan from Wangaratta

Rowan-O-Hagan-from-WangarattaAchievements and career highlights
Dr OHagan has managed primary production enterprises for over 15 years and has been studying agriculture and rural communities for 25 years. She has completed a Bachelor of Agriculture Science with Honours, a Master of Agriculture Science and a doctorate in regional economics.


Objectives
Rowan wants to develop and deliver short courses on financial management and decision making, within a holistic framework, to primary producers. She believes this will fill a foreseen gap in the training and education of primary producers by facilitating a better understanding of financial management and the ability to make effective financial and related production decisions, to enable adaptation to climatic conditions.

Rowan says winning the Rural Womens Award would bring well deserved recognition to the organisations and communities that have supported her in her passion for agriculture and rural communities over many years. It would also provide her with the opportunity for further training that would help expand her knowledge and networks which will aid her in delivering the best possible project.

Claire Penniceard from Euroa

Claire-Penniceard-from-Euroa2

Achievements and career highlights
Ms Penniceard established her enterprise, The Pig Pen, 10 years ago and currently supplies elite export markets. Claire has won a number of significant awards including the Victorian Telstra Business Womens Award in the Innovation category, and is the only farm business ever to have become a Banksia Environmental Award national finalist for the farm production process. She has been appointed to a number of government bodies and is a director on the Goulburn-Murray Water board.

Objectives
Claire hopes to share her working model of intensive agriculture production with government and industry alike, as a benchmark for other enterprises to become environmentally, socially and commercially sustainable, in particular food producing enterprises.

Claire says winning the Rural Womens Award would provide her with the opportunity to share the practical experience and knowledge that she has gained in high quality, high volume food production. It would also allow her to share knowledge with local and regional government as well as producers on ways to secure appropriate space in our crowded landscapes for long term food production.

Read about the 2009 Rural Women's Award winner.