Sponsorship

Our department invites sponsorship applications that raise awareness of the department’s role and our primary and energy industries. Sponsorship opportunities allow us to foster strong relationships with our stakeholders and encourage discussion and debate through collaborative partnerships.

Programs and initiatives proudly sponsored by DPI include: the Rural Women's Award, Hart of the Barbecue, the Victorian Universities Earth and Environmental Sciences Conference 2012 and the 3rd National Sustainable Food Summit.

What is sponsorship?

Victorian government sponsorship policy defines sponsorship as:

• The purchase of rights or benefits, including naming rights, delivered through association with the sponsored organisation’s name, products, services or activities. The rights or benefits typically relate to the sponsor’s reputation management or communication objectives. 
• Sponsorship includes partnership arrangements, except where the arrangement is governed by the Partnerships Victoria Policy or otherwise involves the development or management of infrastructure.
• Sponsorship does not include grants, which are money, goods or other benefits provided to the recipient for a specified purpose, but with no expectations of attaining rights and benefits of the kind outlined above.
• Sponsorship does not include bequests which impose no obligations on the recipient and offer little or no rights or benefits to the provider.
• Sponsorship does not include the sale of advertising space, editorial comment, or advertorials.
• Sponsorship does not include cash prizes unless DPI knows who will receive the money and approves of how it will be spent.
• Sponsorship does not include a display space within an expo, show or similar. (Note: occasionally display space is offered as part of a sponsorship and would therefore be covered within this policy, but on its own does not constitute sponsorship)

Generally, sponsorship does not include:

• School educational programs
• Commercial gifts
• Initiatives held solely or predominately for private profit
• Fundraising activities
• Activities deemed to be inappropriate such as discriminatory, illegal, religious or political activities.

Sponsorship criteria

Sponsorship applications should demonstrate how the program or activity will:

• assist DPI in meeting its corporate objective and strategies
• increase awareness of DPI and the industries relevant to the department
• improve the department's reputation by building relationships and creating goodwill among target audiences or stakeholders.

All parties to any DPI sponsorship agreement must:

• share DPI and government goals and interests
• have a reliable record of fulfilling obligations
• be reputable and financially viable.

All sponsorships support the Victorian Government's sponsorship principles:

• ensuring probity
• achieving efficiency and effectiveness
• maintaining accountability
• implementing effective risk management.
  

How to apply for sponsorship

Applicants complete our Sponsorship Application Form and address the criteria noted above. Supporting documents may be attached.

Submit your completed form and any supporting attachment/s to:

Internal Communication team
Department of Primary Industries
Level 23, 1 Spring Street
Melbourne VIC 3000

Or via email: DPI.sponsorship@dpi.vic.gov.au

We receive numerous requests for sponsorship each year and as a result not all requests can be funded. Priority will be given to proposals that support our strategies and key initiatives.

Requests cannot be assessed without completion of either the Sponsorship Application Form or a formal proposal. Please allow up to six weeks for your request to be processed.